B2B marketing consultancy that engineers demand 

Helping mid-market B2B companies generate demand and grow revenue, systematically, with demand generation built to compound over time.

Helping 300+ businesses grow
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Marketing as part of your growth system

Marketing doesn't exist in isolation. It's the engine that powers the first three stages of the growth cycle.

Blend's marketing capability covers Stages 1 through 3 of the 8-Stage Growth Cycle: sharpening your market resonance, building the messaging and content infrastructure that makes your brand visible and credible, and generating the demand that fills your pipeline.

This is not campaign delivery. It's growth infrastructure, built to compound over time.

8-stage Growth Cycle outlined_1
What we do

Marketing engagements are scoped to your stage, your market, and your growth goals. Here's what we can help with.

Case studies

Casestudy-Datel 1
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A complete brand, website, and growth transformation for the UK's leading Sage partner, built to establish credibility and drive demand in a brand new market.

Part of

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35%

increase in revenue

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Casestudy-Datel 2
800%

return on marketing investment

What our customers say

Emma Pownall
Working with Blend has been a true partnership. They took the time to really understand our people, our buyers, and the complexity of our buying journey, then applied a demand generation lens that actually works for a B2B software business like ours. The combination of their people, expertise, and willingness to challenge us has been critical to building a brand and demand engine that supports long-term growth.
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Gonzalo Alonso
Most agencies want creative freedom but aren't up to the challenge when you give it to them. Blend was different. They owned the brief, challenged us back, and delivered something our entire team was proud of immediately. The brand has opened up conversations we simply couldn't have before. Blend didn't just deliver a brand, they delivered a vehicle for growth.
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How it works

How we get you from strategy to results

01

Discovery and workshops

We kick off with a collaborative workshop involving all key stakeholders, from your team and ours. Together we explore your audience, market, messaging, existing performance, and more.

02

Strategy creation

We turn insight into action by building a complete, tailored marketing strategy. This comprehensive master document outlines what to do, where to focus, which channels to use, and how to measure success, designed to drive results, fast.

03

Strategy presentation

We present the full strategy back to you, sharing our findings, walking through our recommendations, and refining the approach based on your feedback. This is where everything clicks into place before execution begins.

04

Execution

With strategy signed off, we execute across all agreed channels and tactics, optimizing continuously to maximize performance, build momentum, and deliver long-term growth.

05

Measurement and reporting

We set up tailored dashboards and reporting to track everything that matters. While optimization happens continually, each quarter we run in-depth reviews to analyze results, identify what's working, and prioritize next plays.

06

Communication (ongoing)

Your dedicated growth consultant keeps everything running smoothly, with regular updates, weekly calls, and full visibility across all activities, so you always know where we're at, and what's next.

Why Blend?

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Growth Engineering methodology

Strategy-first, always 

Built for today's buyer 

100% in-house team

Meet our marketing strategy team

Phil Vallender

Co-Founder & Director of Strategy

Rafael Paredes Calles

Strategist

Daniel Pizzey

Senior Strategist

Amanda McGrath

Commercial Director

Amelia Cooper

Senior Strategist

Dan Stillgoe

Marketing Director

The best B2B companies grow by design, not by chance

They align their teams, eliminate friction, and build revenue infrastructure that compounds over time. That's what we engineer. Let's fix your revenue engine.