Transform how your audience sees, experiences, and remembers you with a brand that drives genuine connection and commercial success.
B2B branding services for businesses ready to be reimagined
Ways we can help you with websites on HubSpot
Whether you're starting from scratch or sharpening what's already working, we build the brand foundations and creative that make you instantly recognisable, wherever your audience finds you.
Rebrand
Find your new voice, look, and feel. In a series of strategic and creative workshops, we'll dive into what drives you, how you're perceived, and your positioning. From concepts to guidelines, you'll get everything you need to apply your new brand across every channel to connect with your target audience.
Brand elevation
Breathe new life into your existing brand. Whether you're looking to add to your suite of creative assets, update your brand colours, or revisit messaging and tone of voice, we can help.
Digital brand refinement
Optimize how you appear across all digital touchpoints. Our team delivers digital-first assets that maintain your brand's integrity while maximising engagement opportunities.
How we bring brands to life
01
Due diligence
We begin with comprehensive research into your market position, competitive landscape, and brand perception.
02
Workshops
Work with our creatives to explore your brand as it stands, and how you want it to evolve. We'll discuss your purpose, perception, personality, position, promotion, and more in these collaborative sessions.
03
Concepts
We turn workshop insights into distinct visual concepts that align with your goals. You'll see them with supporting messaging in real-world scenarios to bring them to life.
04
Create assets
Once you've chosen a concept, we'll refine it and use it to build your brand assets. These include typography, photographic styles, templates, logos, icons, and more.
05
Brand guidelines
We document your new brand system in detailed guidelines that ensure consistent implementation across your organization. These guidelines become the definitive reference for anyone working with your brand.
01
Due diligence
We begin with comprehensive research into your market position, competitive landscape, and brand perception.
02
Workshops
Work with our creatives to explore your brand as it stands, and how you want it to evolve. We'll discuss your purpose, perception, personality, position, promotion, and more in these collaborative sessions.
03
Concepts
We turn workshop insights into distinct visual concepts that align with your goals. You'll see them with supporting messaging in real-world scenarios to bring them to life.
04
Create assets
Once you've chosen a concept, we'll refine it and use it to build your brand assets. These include typography, photographic styles, templates, logos, icons, and more.
05
Brand guidelines
We document your new brand system in detailed guidelines that ensure consistent implementation across your organization. These guidelines become the definitive reference for anyone working with your brand.
Brand and website, built together
We can deliver your brand and website as separate projects, and often do. But when you need both, there's a real advantage to bringing them together under one team.
A brand only proves itself once it's live. Colours, typography, and tone of voice need to hold up across real pages, real components, and real user journeys, not just a static guidelines document. When the same team owns both the identity and the build, there's no gap between what's designed and what's shipped, and no time lost translating one team's intent into another's execution.

Why choose Blend for your rebrand?
Website strategy only works if the people building it understand more than sitemaps. That's why our approach draws on four different kinds of expertise, all pointed at the same website.
Creative excellence
Great branding isn't just about looking good, it's about looking right for your business and your buyers. Our creative team brings craft and rigour to every project, so your new identity is distinctive without losing sight of what it needs to achieve commercially.
Digital-first
We design brands to live and breathe online first, not as an afterthought to a print-led identity. Every asset we create is built with your website, campaigns, and digital touchpoints in mind from day one.
Proven process and outcomes
Our five-step process has delivered brand transformations for businesses across industries, from transport technology to security to overhead door manufacturing. It's a repeatable process because it works.
Complete in-house expertise
Brand and website, strategy and execution, we deliver it all with one team. You're not briefing an external creative studio and a separate development agency and hoping they stay aligned.
What our customers say
Most agencies want creative freedom but aren't up to the challenge when you give it to them. Blend was different. They owned the brief, challenged us back, and delivered something our entire team was proud of immediately. The brand has opened up conversations we simply couldn't have before. Blend didn't just deliver a brand, they delivered a vehicle for growth.
CEO at Ditto
Partnering with Blend gave us confidence at every stage of the project. Their communication was consistent, their process was clear, and they brought genuine expertise to every phase. We came away with a website that truly represents who we are — and a platform built to support where we're headed.
Marketing Director at Kriete
Blend's deep Content Hub expertise combined with their firsthand experience as contributors to the Inspire platform made them a perfect, strategic partner for redesigning the Inspire website. Blend didn't just give us a fresh, functional design that matched our rebrand; they built smart automation, member dashboards, and quality checks that actually solved the workflow problems that were holding the site back.
Principal Product Marketing Manager at HubSpot
Meet the team behind your rebrand

Paul Tapping
Creative Director

Jamie Neal
Head of Copy

Phil Vallender
Director of Growth Engineering

Izzy Neill-Smith
Senior Designer

Benita Sohal
Senior Project Manager

Ally Perry
Digital Design Lead

Jack Cole
3D & Motion Designer

El Cook
Senior Copywriter

John Websell
Senior Copywriter

Lucy Newsham
Digital Designer
Ready to become a brand people actually remember?
Whatever stage you're at, from a full rebrand to refining what you've already got, we'll help you build an identity that actually holds up once it's live.