Account-based marketing that reaches the accounts you actually want to win

We help mid-market B2B companies focus marketing and sales on the accounts most likely to convert and close, with one coordinated program instead of scattered effort.

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Helping 300+ businesses grow
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ABM works best when marketing and sales move together

The most effective ABM programs aren't run by marketing alone.

We define the target account list and qualification criteria together, so pipeline stops leaking between teams, then build the account intelligence your sales team needs to make every call and meeting count. Reporting stays tied to revenue too, tracking what's moving and what's stalling at the account level, not clicks and impressions.

Precision marketing with a commercial purpose

ABM isn't a campaign type. It's a commercial discipline that restructures how your marketing and sales teams identify, engage, and win the accounts that matter most to your business.

Identify the right accounts

Engage with relevance

Convert with confidence

How do we do it?

How we run your ABM programme

01

Discovery and account selection

We start by understanding your business, your market, and your commercial goals. Through a structured workshop with stakeholders from both marketing and sales, we define your ideal customer profile, validate your target account list, and establish what success looks like before anything is built.

02

Strategy and messaging

We turn what we learn into a complete ABM strategy. This covers account segmentation, buying committee mapping, messaging by persona and stage, and channel recommendations grounded in where your target accounts actually spend their time.

03

Program build and enablement

We build the campaign infrastructure, content, and sales enablement materials your program needs to run. This includes account-level messaging, outreach sequences, landing pages, creative assets, channel configuration and the HubSpot reporting to track and manage it all.

04

Campaign execution

With the strategy signed off and the infrastructure in place, we launch. We manage the program across channels, coordinating marketing and sales activity so every touchpoint is deliberate and every account interaction is tracked.

05

Measurement and optimization

We report on account-level performance against the goals we set at the start, run continuous optimization to improve results, and evolve the program as we learn what's working.

What we deliver

From the initial account selection through to live campaign management, here's what we build, run, and optimize on your behalf.

A defined ideal customer profile and validated target account list

Account segmentation and buying committee mapping

A full ABM strategy covering messaging, channels, and priorities

Channel configuration and budget allocation, with clear recommendations on where to invest and why

Persona-level messaging frameworks and content

Creative assets built for the accounts and channels your program runs across

Sales enablement materials, including conversation guides and account intelligence

Campaign infrastructure and HubSpot configuration to track and manage every account

Account-level KPIs and a reporting framework connected to revenue

Ongoing optimization and budget management as the program runs and we learn what works

Results

Real brands growing with Blend

Casestudy-Datel 1
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A complete brand, website, and growth transformation for the UK's leading Sage partner, built to establish credibility and drive demand in a brand-new market.

Part of

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35%

increase in revenue

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Casestudy-Datel 2
800%

return on marketing investment

See all case studies

We work across your full revenue cycle

Running ABM well takes commercial rigor, cross-functional alignment, and a team that understands how mid-market B2B companies actually win new business. Our Growth Engineering methodology connects marketing, sales, and customer success into one program, so ABM sits within that rather than alongside it, built around your revenue goals and sales process rather than channels that happen to be fashionable. Budget goes where the data and your target accounts say it'll work.

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Some of the team you'll work with on ABM

Meet the full team

Phil Vallender

Co-Founder & Director of Strategy

Rafael Paredes Calles

Strategist

Amanda McGrath

Commercial Director

John Websell

Senior Copywriter

Clare Chan

Art Director

El Cook

Senior Copywriter

Amelia Cooper

Senior Strategist

Andrew Manchester

Growth Strategist

Lucy Newsham

Digital Designer

The best B2B companies grow by design, not by chance

They align their teams, eliminate friction, and build revenue infrastructure that compounds over time. That's what we engineer. Let's fix your revenue engine.

Talk to us