AEO Services for B2B Visibility

Your buyers have already changed how they search. Has your visibility kept up?

For two decades, being on page one of Google was enough. Now a growing share of research happens inside a conversation, and if the AI doesn't cite you in that answer, you're not in the running at all. This isn't a future risk. It's already reshaping how your buyers choose who to shortlist and who never gets mentioned.

72% of B2B buyers now use AI to scope out a category and define what they need, before they've spoken to a single vendor.
- SEMRush

How we support you with AEO

AI search doesn't work like traditional search, and getting cited in AI-generated answers takes more than good keywords. Our AEO approach follows a cycle designed to build and maintain your visibility across ChatGPT, Perplexity, Claude, and Google AI Mode, engineering how you get recommended rather than hoping you show up.

Strategy

Technical implementation

Content

Measurement

From the initial audit through to ongoing optimization, here's what we build, run, and measure for you.

A full AEO audit benchmarking your current AI visibility against competitors

Prompt and persona mapping, covering the questions your buyers actually ask

A defined AEO strategy setting out content types, channels, and cadence based on what the audit tells us

Structured data and schema markup implementation across priority pages

Answer-ready content built to be lifted, quoted, and cited

Entity and third-party mention building, to strengthen how AI models understand your brand

Scrunch setup and configuration, tracking prompts, position, and citation frequency

HubSpot reporting connecting AI-sourced traffic to pipeline and revenue

Competitive benchmarking, so you know exactly where you stand against who you're actually up against

Monthly reporting connected to commercial outcomes, not just visibility metrics

Ongoing optimization as prompts, platforms, and competitor behavior shift

How we measure AEO success

Visibility tells you what's happening. Revenue tells you if it matters. So, we measure AEO on two levels.

Scrunch is our dedicated AEO platform. It tracks which prompts surface your brand, your position in AI-generated answers, citation frequency, sentiment, and how you compare against competitors, giving us the detail we need to keep optimizing at the platform level.

HubSpot handles the commercial side. We track self-reported attribution, HubSpot attribution data, and content performance across the full buyer lifecycle, from first touch as a lead through to closed customer. That's what lets us tie AEO back to pipeline and revenue, not just prompt appearances.

Proven answer engine optimization impact

See all case studies

We don't ask clients to trust untested strategies. Before offering AI SEO as a service, we spent three months refining and validating our framework on ourselves, building a repeatable, predictable system that drives real AI visibility.

Read the full case study

250%

increase in high-intent leads from AI sources.