B2B social media services built to earn attention, not just fill a feed

Most of your buyers aren't ready to buy yet, and LinkedIn is where you stay memorable until they are. We build the strategy, produce the content and manage the channel, from your brand page to the subject matter experts and leaders whose voice carries further than any company post.

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Earning attention builds the mental availability that wins later

Roughly 95% of your market isn't in-market to buy right now. If the only time they hear from you is a sales email or a paid search ad, you're invisible for the other 95% of the time that actually decides who they think of when they are ready.

Social media, and LinkedIn specifically, is where that mental availability gets built. Not through constant selling, but through content that earns genuine attention: engaging, useful and trustworthy enough that your brand is front of mind long before there's anything to convert.

It's also got harder to earn. LinkedIn brand pages have seen organic reach drop sharply, so a company logo posting corporate updates barely gets seen anymore. What still cuts through is a real person: a founder, a subject matter expert, someone with an actual point of view. That shift is exactly why we built our approach around enabling the people in your business, not just managing a page.

What our social media service covers

LinkedIn is our primary channel, organic and paid, because it's where B2B attention actually lives. Everything below is built around that, not spread thin across platforms we can't do justice to.

Strategy and audience definition

Understanding who you're trying to earn attention from, and what will actually make them stop scrolling.

LinkedIn organic content

Content for your brand page and, more importantly, for the founders and subject matter experts whose voice carries further than any company post.

Thought leader enablement

We implement, configure, and continuously optimize HubSpot so your teams get maximum value from the platform, whether you're just getting started or already live.

Paid LinkedIn

Including boosting the organic content that's already proving it works, so paid budget backs what your audience has told you they want to see.

Paid YouTube and Reddit

Extending reach to where else your audience spends time, connected to the same strategy and creative as your LinkedIn activity.

Performance feedback loop

What performs organically informs what we put paid budget behind, so the two aren't run as separate exercises.

What you get

Everything you need to build presence and mental availability on LinkedIn, connected to paid where it counts.

A content and channel strategy, built around your audience and your leaders

Thought leader content production, working directly with your subject matter experts

Organic publishing and management on LinkedIn

Paid LinkedIn campaigns, including boosted organic content that's already proving it works

The process

Discovery and audience mapping

We start with your business, your leaders and the audience you're trying to earn attention from.

Content production

We work directly with your leaders and experts to produce content that reflects their actual point of view, alongside brand page content.

Organic publishing and management

Content goes live and gets managed properly, rather than posted and forgotten.

Paid amplification and optimization

We boost what's already proving to work organically, run it alongside paid LinkedIn, YouTube and Reddit activity, and optimize based on what the data tells us.

Discovery and audience mapping

We start with your business, your leaders and the audience you're trying to earn attention from.

Content production

We work directly with your leaders and experts to produce content that reflects their actual point of view, alongside brand page content.

Organic publishing and management

Content goes live and gets managed properly, rather than posted and forgotten.

Paid amplification and optimization

We boost what's already proving to work organically, run it alongside paid LinkedIn, YouTube and Reddit activity, and optimize based on what the data tells us.

Why Blend

We're honest about where we focus. LinkedIn is our channel, organic and paid, because it's where B2B attention actually lives, and we'd rather do that properly than spread thin across platforms that don't move the needle for your buyers.

Built around your people, not just your page

Organic and paid, connected

Strategy first, same as everything else we do

Some of the team you'll work with on social

Meet the full team

Phil Vallender

Co-Founder & Director of Strategy

Rafael Paredes Calles

Strategist

John Websell

Senior Copywriter

Jack Cole

3D & Motion Designer

Clare Chan

Art Director

El Cook

Senior Copywriter

Amelia Cooper

Senior Strategist

Andrew Manchester

Growth Strategist

Lucy Newsham

Digital Designer

The best B2B companies grow by design, not by chance

They align their teams, eliminate friction, and build revenue infrastructure that compounds over time. That's what we engineer. Let's fix your revenue engine.

Talk to us