B2B marketing campaigns that earn attention and generate pipeline

We design and run end-to-end marketing campaigns for mid-market B2B companies. From strategy and creative through to execution and reporting, we build campaigns that reach the right audiences at the right time, and turn that attention into pipeline your sales team can work with.

Helping 300+ businesses grow
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Demand generation and brand campaigns, built to drive lasting, predictable pipeline

B2B campaigns tend to fall into one of two traps: pure lead generation that ignores brand, or brand activity that can't be connected to commercial outcomes. The best campaigns do both at once.

Demand generation

Brand campaigns

How do we do it?

How we run your campaigns

01

Strategy and planning

Every campaign starts with a clear brief. We work with you to define your goals, audience, messaging, and success criteria before anything is built. This includes channel selection, budget allocation, and a campaign plan that connects every element back to a commercial outcome.

02

Creative development

We develop the creative concept, messaging, and assets your campaign needs to earn attention. From ad creative and landing pages to content and email, everything is built around your audience and designed to perform across the channels you're running on.

03

Channel configuration and setup

We configure and set up every channel your campaign runs across, whether that's paid social, paid search, email, or content. HubSpot is our platform of choice for campaign management, tracking, and reporting.

04

Campaign execution and management

We run the campaign on your behalf, managing every channel, every asset, and every optimization decision as performance data comes in. You stay informed without having to manage the details.

05

Reporting and optimization

We report on performance against the goals we set at the start, with clear recommendations on what to adjust, where to invest more, and what to carry into the next campaign.

What we deliver

Every campaign engagement covers the full scope. Here's what we build, run, and optimize on your behalf.

A full campaign strategy covering goals, audience, messaging, and channel priorities

Budget allocation and channel recommendations grounded in your market and audience

A creative concept and campaign messaging framework

All creative assets across the channels your campaign runs on

Channel configuration and setup, including HubSpot campaign tracking

End-to-end campaign management

Lead qualification criteria and sales handoff process

Performance reporting connected to pipeline and revenue

Ongoing optimization and budget management throughout the campaign

Results

Real brands growing with Blend

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A complete brand, website, and growth transformation for the UK's leading Sage partner, built to establish credibility and drive demand in a brand-new market.

Part of

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35%

increase in revenue

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800%

return on marketing investment

A campaign partner that's as focused on results as you are

Running effective B2B campaigns takes more than creative and media buying. It takes a team that understands your market, your buyers, and how campaign activity connects to commercial outcomes.

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We run campaigns end to end

We're commercially driven, not channel-led

We know B2B buying

We connect campaigns to your wider growth program

Some of the team you
could work with

Phil Vallender

Co-Founder & Director of Strategy

Rafael Paredes Calles

Strategist

Paul Tapping

Creative Director

Jack Cole

3D & Motion Designer

Clare Chan

Art Director

Amelia Cooper

Senior Strategist

Simran Toor

Director of Global Accounts

Andrew Manchester

Growth Strategist

Your market won't notice average.

Let's build something worth their attention.