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Dan Poulter
Designer
Dan Poulter is a Designer at Blend, turning clients' brands into websites that look right and work well for the people using them. He designs and documents the pages, components, and visual systems behind each build, and is the person the team turns to when a site needs to meet a client's practical needs while showing their brand at its best.
Dan has seven years of design experience, and since joining Blend has worked mainly on HubSpot websites for B2B clients. He's usually pulled into brand-led builds, complex navigation, content structure, and migrations, where the challenge is keeping a site consistent, flexible, and easy for clients to manage.
Before any design work starts, Dan gets to know the brand in depth, from how it wants to be represented to why its colour palette was chosen. He uses that understanding to show how the brand can grow through its digital presence, so the finished website reads as a natural extension of it rather than a template.
Dan has seven years of design experience, and since joining Blend has worked mainly on HubSpot websites for B2B clients. He's usually pulled into brand-led builds, complex navigation, content structure, and migrations, where the challenge is keeping a site consistent, flexible, and easy for clients to manage.
Before any design work starts, Dan gets to know the brand in depth, from how it wants to be represented to why its colour palette was chosen. He uses that understanding to show how the brand can grow through its digital presence, so the finished website reads as a natural extension of it rather than a template.