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John Websell
Senior Copywriter
John Websell is Content Strategist at Blend, where he produces copy across the full range of client marketing activity, from commercial web pages and paid social campaigns to scripts, long-form content, and brand messaging. He works with a consistent focus on meeting SEO and AEO requirements while keeping copy true to each brand's tone of voice. His remit covers the full lifecycle, from planning and writing to editing and publishing, with a particular focus on direct response and informational copywriting.
With over 10 years' experience in B2B copywriting, seven of them at Blend, John has gained extensive experience working across a range of retainer and project clients. His experience spans SaaS, healthtech, fintech, manufacturing, and martech, giving him a broad grounding in the kinds of considered, high-stakes buying environments where precise, credible copy matters most.
His journey into B2B copywriting began in the world of video game journalism. That background has given him the editorial instincts, narrative discipline, and eye for editing he's carried into every professional role since.
With over 10 years' experience in B2B copywriting, seven of them at Blend, John has gained extensive experience working across a range of retainer and project clients. His experience spans SaaS, healthtech, fintech, manufacturing, and martech, giving him a broad grounding in the kinds of considered, high-stakes buying environments where precise, credible copy matters most.
His journey into B2B copywriting began in the world of video game journalism. That background has given him the editorial instincts, narrative discipline, and eye for editing he's carried into every professional role since.