We help mid-market B2B companies get clear on where to focus, what to prioritise, and how to turn marketing into a consistent source of pipeline.
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Strategy built around how modern B2B buying actually works
A good marketing strategy doesn't just plan campaigns. It maps how your buyers move from unaware to in-market, and builds a clear picture of where your marketing needs to show up at every stage.
Create demand
95% of your market isn't actively looking right now. Your strategy needs to account for them. We define the audiences, messages, and channels that build brand presence before buying intent exists.
Capture demand
When buyers are ready, you need to be impossible to miss. We identify the high-intent channels where your prospects research and compare, and set out exactly how your marketing needs to perform to convert that traffic into leads.
Convert demand
Leads don't close themselves. We map the handoffs, workflows, and sales enablement your team needs so that marketing-generated pipeline actually makes it to revenue.
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Real brands growing with Blend
35%
increase in revenue
800%
return on marketing investment
Why work with Blend on your marketing strategy?
Driving demand today takes more than tactics. You need a strategy-first partner who understands modern B2B buyers and knows how to turn insight into impact.
Proven results
We've spent over a decade building demand generation programmes for B2B technology companies across fintech, cloud, cyber, and high-tech manufacturing. That pattern recognition is baked into every strategy we build.
Strategy first
We don't start with tactics and work backwards. Every engagement begins with a thorough discovery process, so the strategy we deliver is grounded in your market, your buyers, and your commercial goals.
We're commercially driven, not channel-led
We don't recommend channels because they're fashionable. We recommend them because the data says they'll work for your specific market, audience, and budget.
We know the complexities of B2B buying
Complex sales cycles, multiple stakeholders, long consideration windows. We build strategies designed for how B2B buyers actually behave, not how marketers wish they would.
Meet our strategists
Phil Vallender
Co-Founder & Director of Strategy
Rafael Paredes Calles
Strategist
Daniel Pizzey
Senior Strategist
Amelia Cooper
Senior Strategist
Dan Stillgoe
Marketing Director
Amanda McGrath
Commercial Director
Andrew Manchester
Growth Strategist
Katie Stevens
Account Manager
Rachel Osborne
Senior Account Manager