We start every website project by understanding your audience, your buyer journeys, and your commercial goals. That groundwork shapes the sitemap, the navigation, the content, and the design that follows, so nothing gets built without a reason behind it.
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Results from strategic website designs
35%
increase in conversion rate
26%
increase in new customers from quote requests
Why Blend
Website strategy only works if the people building it understand more than sitemaps. That's why our approach draws on four different kinds of expertise, all pointed at the same website.
In-house UX expertise
Your strategy is built by people who design and test user experience for a living, not just plan it on paper.
Strategic depth beyond the website
Because we work across your whole growth engine, your website strategy ties into your marketing, sales, and customer success, not just what happens on the page.
Real HubSpot expertise
We build strategy knowing exactly what HubSpot can do, so what we recommend can actually be built, not reworked later.
An understanding of how buyers decide
We ground pathways and structure in how buyers actually behave and make decisions, not assumptions about what should convert.
The people behind your strategy
Website strategy is only as good as the people shaping it. Here's who you'd be working with.
Phil Vallender
Co-Founder & Director of Strategy
Amelia Cooper
Senior Strategist
Rafael Paredes Calles
Strategist
Andrew Manchester
Growth Strategist
John Websell
Senior Copywriter