We build the systems that generate proposals, case studies, and personalised content automatically from your deal data, so reps always have the right asset without a request queue or a rebuild from scratch.
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Built on the same governed knowledge layer as the rest of your content
BlendCore
Generated content is only as good as the source it pulls from. Rather than a separate content engine with its own copy of your messaging, we connect this to the same governed knowledge layer we build for your marketing and coaching content, positioning, proof, competitive context, so a generated proposal says the same thing your website and your reps already say. Where this sits inside HubSpot's content and CRM tools, that connection is native; where a specific format needs a different tool, we'll flag that rather than force it.
Why Blend
Your content stays consistent with everything else we build for you
A standalone content generation tool has no idea what your website or your sales coaching prompts already say. Because we build from the same governed knowledge layer across your marketing, coaching, and sales content, a generated proposal won't contradict what a buyer already read on your site.
The same team that wrote your positioning builds what generates it
A separate vendor has to be taught your messaging and proof points before it can generate anything credible. We're often the team who wrote that messaging in the first place, so the generation logic starts from the real thing, not a brief.
We build for what a rep will actually send, not a content library nobody opens
A content library that requires a rep to search, choose, and adapt gets used rarely. We design generation around the specific moment a rep needs something, mid-deal, so the asset arrives ready to send rather than ready to be found.
We keep the library current as your proof points change
A battle card or case study written once goes stale the moment a competitor changes their pitch or a client story gets better. We review what's being used and refine the source content on a set cadence, so what generates stays accurate.
Meet the team
Some of the people you might work with on your content automation setup, from audit through to ongoing refinement.
Josh Bouk
CEO, Americas
Phil Vallender
Co-Founder & Director of Strategy
Amanda McGrath
Commercial Director
Andrew Manchester
Growth Strategist
Joe Bouk
Junior RevOps Engineer
Simran Toor
Director of Global Accounts