A sales process built to convert

We design the stages, exit criteria, and qualification standards that turn "how we sell" from a collection of individual habits into a system every rep can run and every leader can trust.

Helping 300+ businesses grow
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Most sales processes were never designed, they just grew

A sales process that grew alongside the business, rather than being built deliberately, tends to show the same symptoms: stages that describe activity instead of buyer commitment, deals that stall in the same place every quarter with nobody quite sure why, and a forecast built more on rep optimism than on evidence. None of that is a talent problem. It's a design problem, and it's one that compounds as the team grows, because every new rep inherits the same undefined process rather than a documented one.

The fix isn't more sales training. It's treating the buying process itself as something worth designing on purpose, the same way you'd design a product.

What sales process design covers

A structured approach to how deals actually move: clear pipeline stage definitions, a discovery and qualification standard the whole team applies consistently, buyer enablement that helps prospects sell internally, a defined path through procurement and contracting, and the forecast accuracy and pipeline hygiene that make the numbers trustworthy.

Pipeline stage definition

Discovery and qualification consistency

Buyer enablement and mutual action planning

Procurement and contracting path design

Forecast accuracy and pipeline hygiene

How do we do it?

How we design your sales process

01

Audit

We review your current pipeline data, stage definitions, and rep behaviour to find where deals stall, not where the dashboard says they stall.

02

Design

We define stages, exit criteria, and qualification standards around your actual buyers, not a generic template.

03

Build

We implement the process in your CRM, so stage discipline is enforced by the system, not by memory.

04

Train

We roll the process out to your team with the reasoning behind it, so it sticks rather than lapsing after a month.

05

Refine

We re-score performance on a cadence and adjust the process as your market and team change.

What you get

A documented sales process with named stages and firm exit criteria

A qualification framework your whole team applies consistently

Mutual action plan templates for buyer-facing use

A procurement and contracting checklist built around your typical deal

CRM configuration that enforces the process rather than just describing it

Forecast reporting built on stage-level data you can trust

What Blend brings

Why use Blend for your sales process design?

phil looking at seans screen

Your pipeline data stops being a guess

Your process survives the next hire

Nobody relearns your business halfway through

Your process won't quietly go stale

Meet the team

Some of the people you might work with on your sales process, from initial audit through to ongoing refinement.

Josh Bouk

CEO, Americas

Phil Vallender

Co-Founder & Director of Strategy

Amanda McGrath

Commercial Director

Andrew Manchester

Growth Strategist

Joe Bouk

Junior RevOps Engineer

Simran Toor

Director of Global Accounts

The best B2B companies grow by design, not by chance

They align their teams, eliminate friction, and build revenue infrastructure that compounds over time. That's what we engineer. Let's fix your revenue engine.