Let's fix your
revenue engine.

Growth doesn't happen by accident. We help mid-market B2B companies build predictable pipeline, close more deals, and expand existing accounts, with HubSpot at the core.

Helping 300+ businesses grow
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Most mid-market B2B companies have outgrown their go-to-market. We rebuild it. 

Your brand isn't landing. Your website isn't converting. Pipeline is inconsistent, marketing and sales aren't aligned, and customers churn before they've seen real value. These aren't separate problems. They're symptoms of the gaps in your revenue life cycle. We work with PE-backed mid-market B2B companies to rebuild it into a single, connected system with HubSpot as the foundation for predictable, efficient growth from first touch to expansion.

Case studies

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A complete brand, website, and HubSpot transformation for a PE-backed property management SaaS scaling across three continents.

PE Sponsor

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Read more
38%

growth in pipeline in the first year

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€1B

surpassed in transactions by RMS Pay since global launch

The growth partner for PE-backed B2B companies.

Private equity moves fast. The moment a deal closes, you're on the clock. And the go-to-market that got you here just isn't enough. Revenue targets get bigger, timelines get shorter, and the margin for inefficiency disappears.

We work with PE-backed, mid-market, B2B companies to build the growth infrastructure that turns aggressive growth targets into achievable ones. We close the gaps in the revenue lifecycle, so portfolio companies get the systems to execute and sponsors get the visibility to know it's working.

Working with companies sponsored by
advent
berkshire-partners
hawk
ta associates
stg
parcom
abgry
peak rock capital
yfm
palatine
advent
berkshire-partners
hawk
ta associates
stg
parcom
abgry
peak rock capital
yfm
palatine
Customer news

Robin Radar acquired by the Dutch investment firm Parcom

Customer news

Viedoc completes CEO transition to Philip McCrea; adds ~100 clients and opens Australian entity

Customer news

Datel (UK's largest Sage partner) acquired by US buy-and-build group Evergreen via Pine Services Group

Customer news

Greyparrot raises $27M Series B to scale AI waste intelligence platform, hits 1 trillion detections

Customer news

Pure IP (a BCM One / Thompson Street Capital Partners company) acquires the assets of Vive Communications

Customer news

bit.bio raises $50M Series C led by M&G Investments

Customer news

Robin Radar acquired by the Dutch investment firm Parcom

Customer news

Viedoc completes CEO transition to Philip McCrea; adds ~100 clients and opens Australian entity

Customer news

Datel (UK's largest Sage partner) acquired by US buy-and-build group Evergreen via Pine Services Group

Customer news

Greyparrot raises $27M Series B to scale AI waste intelligence platform, hits 1 trillion detections

Customer news

Pure IP (a BCM One / Thompson Street Capital Partners company) acquires the assets of Vive Communications

Customer news

bit.bio raises $50M Series C led by M&G Investments

What we do

Our services

Marketing & content

Strategy first, then activation. We build the foundation, identify the right channels, and drive the demand that fills your pipeline predictably.

Read more: Marketing & content

Sales & contracting

We give your sales team the tools, processes, and content to convert more opportunities, shorten cycles, and close more deals.

Read more: Sales & contracting

HubSpot services

We implement, configure, and continuously optimise HubSpot so your teams get maximum value from the platform, whether you're just getting started or already live.

Read more: HubSpot services

Websites & brand

We build websites that convert, look stunning, and are easy to manage. And brands that make the right people take notice.

Read more: Websites & brand

Customer success

We help your customer success team reduce churn, accelerate time to value, and create the conditions for expansion revenue.

Read more: Customer success
Growth Engineering - Benita
The system behind predictable revenue

Growth Engineering

Most B2B growth problems are caused by fragmentation: marketing, sales, and customer success that were never designed to work as one system, each optimising in isolation while the gaps between them quietly kill pipeline, stall deals, and churn customers. 

Growth Engineering is our answer to that, a systems-thinking approach that treats your entire revenue lifecycle as a single, connected machine, diagnosing where friction lives, building the infrastructure to eliminate it, and operating the engine so it compounds over time.

BlendCore

BlendCore

We deploy BlendCore as a governed knowledge base that sits behind every AI tool your team uses. Every output draws from a single, accurate source of truth about your business, your positioning, your services, and your tone, enriched with best practice frameworks and reusable assets, so your team produces better work, faster.

hubspot awards

HubSpot, well applied

Marketing, sales, and customer success only work as one system if the platform underneath them is built properly. HubSpot is where we make that happen: connecting demand generation, pipeline, and retention into infrastructure that actually holds together, not three disconnected tools sharing a login.

That takes more than surface-level admin. We've spent over a decade implementing HubSpot for mid-market B2B companies, architecting the CRM, automation, and reporting that let a revenue team see and act on one version of the truth instead of guessing between systems.

Our work reflects the same standard: eight HubSpot Impact Awards, and accreditations in CRM Implementation, Content Experience, and Onboarding. They're evidence of the same underlying skill applied to one part of the system, building on HubSpot properly rather than around it.

What our customers say

Emma Pownall
Working with Blend has been a true partnership. They took the time to really understand our people, our buyers, and the complexity of our buying journey, then applied a demand generation lens that actually works for a B2B software business like ours. The combination of their people, expertise, and willingness to challenge us has been critical to building a brand and demand engine that supports long-term growth.
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Gonzalo Alonso
Most agencies want creative freedom but aren't up to the challenge when you give it to them. Blend was different. They owned the brief, challenged us back, and delivered something our entire team was proud of immediately. The brand has opened up conversations we simply couldn't have before. Blend didn't just deliver a brand, they delivered a vehicle for growth.
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Philippos Filaitis
Blend took the time to really understand how we work, what we value, and where we were trying to go, not just in HubSpot, but as a business. What stood out most was how thoughtfully they approached every part of the implementation. Blend dug into our processes, asked the right questions, and built a HubSpot setup that genuinely supports the way our teams operate.
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The best B2B companies grow by design, not by chance

They align their teams, eliminate friction, and build revenue infrastructure that compounds over time. That's what we engineer. Let's fix your revenue engine.