Episode summary
With AI overviews reducing search clicks by 34.5%, your website needs to work harder than ever. In this episode, Dan and Phil reveal why conversion rate optimisation is the most overlooked lever in B2B marketing, capable of delivering 100-400% increases in high-intent conversions.
They expose the three critical mistakes killing your website's performance: vague homepage messaging, poor navigation structure, and weak conversion offers.
From ditching "contact us" buttons to ungating crucial content, discover the proven strategies that turn more visitors into pipeline without increasing your marketing spend.