Inbound demand generation service

Our integrated approach to B2B marketing for the modern buyer. 

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Why inbound demand generation?

Buyer behaviour has changed.

Gone are the days of capturing low-intent leads and using nurturing and scoring to pitch your solutions. It's time to embrace a strategy that matches the preferences and behaviour of today's savvy buyers.

  • Buyers research independently
  • Buyer journeys are complex
  • Buyers consume content in more ways than ever
  • Buyers spend less time with sales
  • Buyers value their privacy more than ever

An approach for the modern buyer

Inbound demand generation aligns marketing strategy to the way that modern buyers research and purchase today. By combining the inbound philosophy with demand generation delivery, you’re putting your buyer in control of their journey.

Inbound demand generation is the fuel that propels buyers on a journey from initial curiosity to confident decision, all in a way that suits their preferences.

  • Build affinity through valuable content
  • Encourage independent research through ungated content
  • Simplify buyer journeys through compelling website user experiences
  • Enable buyers to talk to you when they’re ready

We truly value Blend as an extension of our own team. Their extensive knowledge, expertise and eye for detail has completely reignited the way we go to market. 

Katie Mansell, Head of Enterprise Marketing at Onecom

From our very first meeting blend understood our challenges and knew what we needed to do to address them.

Rachel King, Marketing Director at Breathe

Transformed our digital marketing approach and websites beyond our expectations.

Paul Butler, Managing Director at Olive Communications

Components of our inbound demand generation service


We begin all inbound relationships with our tried and tested strategy process. Refined over years perfecting B2B inbound demand generation, our strategy process is designed to understand your unique business needs and develop a tailored marketing strategy to help you achieve your objectives. 


We continuously execute your strategy and plan, iterating and optimising each activity to deliver long-lasting success. We report success throughout the execution, which enables us to provide data-driven recommendations. 


You’ll have a dedicated account director and manager to ensure we deliver your activity to the best possible standard in the agreed timeframe. They keep in regular touch with you to provide status updates and keep your plan on track. 

Why we use HubSpot

The best technology for inbound demand generation

Inbound demand generation is a marketing strategy, not a tool or software product. But, when used correctly, tools and software take strategies to the next level.

HubSpot has all the tools and features needed for B2B inbound demand generation, allowing us to focus on the content and user experiences that produce commercial outcomes for your business.

Start your transformation 

We help B2Bs generate inbound demand and grow pipeline. Let us help you get started on the road to demand generation success with a consultation.