ChatGPT Ads For B2B Brands

The search bar is becoming a conversation

Buyers used to type a keyword and pick from ten blue links. Now they ask ChatGPT a question and get a single, considered answer, often carrying them from research through to a decision without ever leaving the chat.

That's several buying moments inside one conversation, not one search result page. Each is a chance to appear right as someone's actively deciding, not scrolling past you.

The auction is still quiet on ChatGPT ads. Fewer businesses are advertising here than on Google or Meta, which means it's cheaper and easier to get seen now than it will be once competition catches up. Getting your targeting and tracking right early is the clearest way to secure that advantage before it closes.

What our ChatGPT Ads service covers

ChatGPT Ads work differently to the paid channels you already know, and we've built our approach around those differences, not around them.

Context targeting, not keyword targeting

Account strategy and set-up

Conversion tracking

Ad copy and creative for a conversational setting

The process

Discovery and audit

We start with your business and, if you're already running paid media, an audit of your current activity to see where ChatGPT Ads fit alongside it.

Context and conversation mapping

We map the questions, comparisons and conversations your buyers are actually having, so we know what to put in the context box and why.

Strategy and account set-up

We build your ChatGPT Ads account and campaign structure, matched to your goals and integrated with your existing paid channels.

Campaign build and creative

We write ad copy built for a conversational format and set up conversion tracking at code level, tied to the actions that matter to your business.

Launch, track and optimise

Campaigns go live with tracking in place from day one. We monitor performance and adjust targeting, budget and creative by hand, since the platform can't yet do that automatically.

Discovery and audit

We start with your business and, if you're already running paid media, an audit of your current activity to see where ChatGPT Ads fit alongside it.

Context and conversation mapping

We map the questions, comparisons and conversations your buyers are actually having, so we know what to put in the context box and why.

Strategy and account set-up

We build your ChatGPT Ads account and campaign structure, matched to your goals and integrated with your existing paid channels.

Campaign build and creative

We write ad copy built for a conversational format and set up conversion tracking at code level, tied to the actions that matter to your business.

Launch, track and optimise

Campaigns go live with tracking in place from day one. We monitor performance and adjust targeting, budget and creative by hand, since the platform can't yet do that automatically.

What you get

A ChatGPT Ads programme built around your business, with a defined set of outputs from day one.

A context targeting strategy, mapped to the conversations your buyers are actually having

Full account and campaign build in ChatGPT Ads Manager

Conversion tracking set up at code level, tied to the actions that matter to your business

Ad copy and creative written for a conversational format

A cross-channel view showing how ChatGPT Ads sit alongside your other paid activity

We tested it with our own budget before we sold it

Most agencies are pitching ChatGPT Ads without having run a single campaign. We spent our own money finding out what actually works.

CPCs of around $3 to $5
CTRs averaging over 1.2%, and reaching 1.5 to 2% on our best-performing ads
Early promising click metrics, with conversion data still building as the platform matures

That's a strong enough start to build a real strategy on, and we're refining it further with every campaign we run.

Benita working with laptop hubspot awards in the background

Why Blend

We're not chasing a trend. ChatGPT Ads is a new channel, but our approach to it is the same one we bring to every paid channel: strategy first, execution second.