Amelia Cooper

Amelia Cooper is a Demand Strategist at Blend, where she leads the strategy behind website builds and migrations. Her work shapes the sitemaps, information architecture, keyword research, and redirect plans that set new sites up for commercial growth. When a project begins she combines client goals with intent data, competitor analysis and industry and UX best practice, to turn this information into a structure that reduces friction across customer journies and grows pipeline, explaining the reasoning behind the strategy so clients can sign off with confidence.

Amelia has more than 10 years in digital strategy, most recently at Blend, with experience in B2B and the charity sector. She has recently worked on rebuilds and migrations for B2B technology, healthcare technology, and manufacturing businesses, where technical products and several decision-makers mean a site's architecture has to work for buyers and search alike.

Alongside her role at Blend, Amelia is studying for a master's degree in psychology. It gives her a deeper understanding of human behaviour, which supports the strategic thinking behind how she reads audience intent.