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Fariha Rahman
Marketing Manager
Fariha Rahman is Marketing Manager at Blend, working across marketing strategy and execution. She drives new pipeline through outbound, alongside campaign strategy, delivery, and the reporting that shows how marketing is performing, being the person the team turns to when a decision needs to rest on data.
Fariha has spent more than eight years in B2B marketing, working largely with enterprise software and SaaS businesses, where her work has centred on data analysis and creative problem solving.
She takes a methodical approach to difficult problems. She studies the pattern before acting, treats each failure as information, and breaks complex challenges into parts she can work through one at a time, making careful use of the resources she has.