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Marina Cruz
Account Executive
Marina Cruz is an Account Executive at Blend, where she works with revenue leaders at US B2B companies to connect their marketing, sales, and customer success processes on HubSpot, so growth becomes more predictable and easier to measure. When a revenue process is holding growth back, she’s the one who pinpoints where, starting from the company’s own priorities and building the case for whether HubSpot licences and implementation are the right fix.
She has spent more than eight years in B2B SaaS sales, selling procurement and spend analytics software globally, and substantially grew opportunity volume in the Brazilian and LATAM market, building a pipeline at a scale that hadn’t existed there before. Her work centres on complex, multi-stakeholder buying decisions, where a clear business case matters.
Before moving into sales, Marina worked in enterprise IT at large global organisations, gaining a practical understanding of how systems, data, and teams connect day to day. She brings that understanding to how she assesses a prospect’s CRM and processes.