About the project
Correla is an energy data technology company founded by experienced industry professionals with serious ambitions. Their platform spans multiple products serving different audiences across the energy sector, but their website wasn't keeping pace with either the complexity of their offering or the scale of where they were heading.
They came to us for a complete redesign and rebuild on HubSpot CMS, covering strategy, design, copy, and development. With multiple products, multiple audience types, and a technically sophisticated offering, getting the architecture right was central to everything. The site needed to guide different visitors to the right information without losing them along the way.
We developed the full sitemap and keyword strategy before a pixel was designed, wireframing every template to establish structure and content hierarchy upfront. The design balances technical credibility with visual confidence, with a structured mega menu built to handle the depth of their product suite and a section-based build that gives Correla's team the freedom to create and update pages without developer support.
The result is a website that brings genuine clarity to a complex platform, and gives Correla the digital foundation their ambitions require.
