About the project
Jeff Selingo is a renowned author, speaker, and thought leader in higher education. His website serves two distinct audiences: prospective speaking and consulting clients in the B2B space, and parents navigating the college admissions process.
The existing WordPress site had become a bottleneck. Every update required developer support, the dark design felt overly corporate rather than approachable, and content management, particularly newsletter publishing, was inefficient and time-consuming. With a new book launching in September and a steady stream of resources to share, Jeff needed a website his small team could manage independently.
We built a flexible HubSpot website that streamlines content management, particularly for newsletter publishing, whilst creating clear pathways for both audience groups. The modular design gives Jeff's team complete control over updates and content organisation, eliminating the dependency on developers. The result is a site that adapts as Jeff's content and offerings evolve, supporting everything from regular business operations to major book launches.
