About the project
Leep Group is the UK's largest individual Adult Skills Funding holder, delivering funded training pathways from entry level to Masters degree across digital, IT, HR, trades, and renewable energy sectors. Since 2011, they have supported over 100,000 learners, achieved more than 60,000 positive outcomes, and built relationships with some of the UK's most recognised employers across retail, public services, and logistics.
Following private equity backing and a series of strategic acquisitions, the group had a new brand and a clear ambition. What they didn't have was a digital presence to match. Employer journeys were an afterthought. Learner journeys buried the information people needed most. Lead capture was inconsistent and forms weren't built to convert. And a brand that had grown through several acquisitions lacked the visual cohesion the business had earned.
We partnered with the Leep team to rebuild their site around the people they serve, giving employers a reason to pick up the phone and learners the clarity they need to take the next step. Working across strategy, brand, design, copy, and development, we delivered a high-performance HubSpot website that preserves Leep's existing pipeline of 1,800+ monthly applicants while creating clear journeys for every type of visitor.
