NBS

Rather than building one-off pages, we designed a library of core templates and modules that the NBS team can reuse and adapt as the site grows.

The key was finding where reuse made the most sense: components flexible enough to do different jobs across the site, with room for bespoke development where a page called for it.

For NBS, that meant a HubSpot foundation structured to carry different page types, content and functionality, and to make every new page quicker to build.

The rebuild was also a chance to rethink how NBS's content was organised.

We worked through the existing links, blogs, news, reports, guides and downloads to decide what should move, what should change and how people should find it.

We then aligned every redirect destination with the evolving sitemap and the final HubSpot URL structure.

Getting the site live took considerably more than publishing pages. We coordinated domains, DNS ownership, SSL, redirects, access permissions, content staging and launch-day QA, alongside NBS's IT team and an external agency who held parts of the DNS and subdomain setup.

We also configured the systems running through the site: Google Tag Manager, GA4, Google Ads, LinkedIn and Microsoft tracking, RSS advertising feeds, HubSpot forms and workflows, RIBA event submissions and HubDB product data.

A scalable platform is only scalable if the people using it can run it.

NBS's RIBA event updates used to depend on two separate spreadsheets and a manual process. We populated the event list, added the form fields and configured submission routing, then documented the process so the team can manage time slots themselves from here.

The NBS UK site is live, built on a structured HubSpot environment and a reusable architecture that gives the team a solid base to keep building on.