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Blend acquires Influence Agents

Jane Hillman

Jane Hillman

Aug 3, 2021

acquisition-blog

We are delighted to announce that Blend Marketing has acquired Influence Agents as part of its strategy to accelerate Blend's growth in 2021.

Influence Agents, a Platinum HubSpot partner, has become a firm favourite with clients seeking advice about inbound marketing and the use of HubSpot as a platform to underpin marketing and sales efforts.

"I’m delighted that we have now completed the acquisition by Blend Marketing. Our vision has always focused on growth for our clients through the application of inbound marketing and this move will strengthen our ability to do just that. On a personal level, and thanks in no small part to the HubSpot Solutions Partner network, we've been able to hand the reins to a team that we know, like and trust."
Matt Hodkinson, Influence Agents

Blend, an Elite HubSpot partner, has excelled in the delivery of inbound marketing, website design and development on the HubSpot CMS and support services for technology firms using HubSpot. The company has built a solid reputation for sound advice with strategically led retainers and projects that result in reliable growth for its customers. The company already works with technology firms from the UK, most large EU countries, North America and Australia and has won several awards for its website development work.

"We are proud to have developed nearly 100 websites on the HubSpot CMS; all built to provide exceptional user experiences that result in meaningful engagements, new contacts and opportunities for sales." Mike Thomas, Technical Director, Blend

Now, Influence Agents’ clients will benefit from Blend's powerful delivery services that focus on inbound demand generation as they seek growth for their own businesses.

The consultancy arm of Influence Agents is separating to become Total Growth Ownership (TGO), operated by Matt Hodkinson. TGO will focus on empowering clients to transform their marketing positioning and messaging via coaching and support programmes. Meanwhile, Influence Agents clients will be fully serviced by Blend and we are delighted to have them on board.

"We had enjoyed steady organic growth since 2015 but knew we had to do more to achieve our ambitious revenue goals in the face of a global pandemic. Blend's leadership team agreed that a proportion of future growth should come via acquisition and so I am delighted that we've managed to complete the purchase of Influence Agents and gain the valuable experience needed for future deals of this type."
Sean Sweet, Managing Director, Blend.

 

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