Blogging is a great way for businesses to attract potential customers to their sites. However, once you’ve got them there, how do you design your blog so that the visitor wants to stay, download some content, view the rest of your site, and hopefully convert into a customer?
Proof is the art of showing potential customers and clients that what you sell is both real and worth having. It’s one of the trickiest elements to get right in digital and inbound marketing, and can be the difference between appearing authentic or fake.
Designing an effective website for your company needn't be difficult or astronomically expensive. It simply requires that you put the buyer, not the design, first - meeting their needs at every stage of their journey.
We've always known that having a team of committed and dedicated people would have a direct impact on Blend’s success. Developing the right culture helps us recruit and retain the best marketing minds and makes work a rewarding place to be.
Content marketing can generate positive ROI for B2B brands if it is effectively measured and created within a strategy that effectively balances acquisition and conversion.
These 4 steps will help you create a content marketing strategy that is focussed on creating measurable bottom-line results.