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B2B Inbound Marketing Blog

12 DOs and DON’Ts of SEO

SEO has changed over the years as search engine algorithms have become more sophisticated. For the most part, this is good. It has improved the user experience, ensuring that spammy or weak content websites don’t rank highly on search engines. To make sure you stay on top of your SEO strategy, here's our 12 DOs and DON’Ts for modern-day SEO.

We’ve become the UK’s 6th Hubspot Platinum Partner Agency

We’re delighted to announce that we’ve become the 6th platinum-certified HubSpot Partner Agency in the UK. In the year since we became a gold partner, we’ve helped more B2B brands than ever before achieve meaningful results with their inbound marketing, writing hundreds of blog posts, thousands of social posts and generating thousands of leads.

One Year at Blend Marketing: Statistics

It's been one year since I joined the team here at Blend. Every day has brought a new challenge, and we've achieved an amazing amount together as an inbound marketing agency. We're passionate about measurement here, and so, with that in mind, let’s take a look at the statistics.

Why tech and SaaS companies should master content marketing

Whether you create your own or work with a content marketing agency, digital content – produced according to a well-planned strategy – can offer many advantages for a tech or SaaS business. 

3 ways to boost website conversions right now

If you want your website to be more effective at driving traffic and leads, change these three things today.

Lead generation success: there are no shortcuts

It's tempting to believe that choosing the right marketing software platform or creating a brand new website will be enough to solve the problem of lead generation in today's increasingly digital world.

Design tips for B2B blogs

Blogging is a great way for businesses to attract potential customers to their sites. However, once you’ve got them there, how do you design your blog so that the visitor wants to stay, download some content, view the rest of your site, and hopefully convert into a customer?

Is it real? Proof and conversion rate optimisation in B2B marketing

Proof is the art of showing potential customers and clients that what you sell is both real and worth having. It’s one of the trickiest elements to get right in digital and inbound marketing, and can be the difference between appearing authentic or fake.