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B2B Inbound Marketing Blog

Why tech and SaaS companies should master content marketing

Whether you create your own or work with a content marketing agency, digital content – produced according to a well-planned strategy – can offer many advantages for a tech or SaaS business. 

3 ways to boost website conversions right now

If you want your website to be more effective at driving traffic and leads, change these three things today.

Lead generation success: there are no shortcuts

It's tempting to believe that choosing the right marketing software platform or creating a brand new website will be enough to solve the problem of lead generation in today's increasingly digital world.

Design tips for B2B blogs

Blogging is a great way for businesses to attract potential customers to their sites. However, once you’ve got them there, how do you design your blog so that the visitor wants to stay, download some content, view the rest of your site, and hopefully convert into a customer?

Is it real? Proof and conversion rate optimisation in B2B marketing

Proof is the art of showing potential customers and clients that what you sell is both real and worth having. It’s one of the trickiest elements to get right in digital and inbound marketing, and can be the difference between appearing authentic or fake.

The complete guide to effective website design

Designing an effective website for your company needn't be difficult or astronomically expensive. It simply requires that you put the buyer, not the design, first - meeting their needs at every stage of their journey.

How we’re building a strong inbound marketing team at Blend

We've always known that having a team of committed and dedicated people would have a direct impact on Blend’s success. Developing the right culture helps us recruit and retain the best marketing minds and makes work a rewarding place to be.

How can a content marketing strategy generate B2B ROI?

Content marketing can generate positive ROI for B2B brands if it is effectively measured and created within a strategy that effectively balances acquisition and conversion.

These 4 steps will help you create a content marketing strategy that is focussed on creating measurable bottom-line results.