We build the systems that capture advocacy the moment it happens and turn it into references, case studies, and referrals, so your best customers become a source of new pipeline.
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Case studies
35%
increase in revenue
63%
increase in profit
Why Blend
The ask happens automatically, built into the workflow itself
A referral programme that depends on a CSM remembering to ask rarely runs consistently. The trigger and the ask are built into the workflow itself, so it happens reliably, at the right moment, regardless of who's holding the account that week.
We ground each advocacy ask in what actually happened
A generic reference request ignores the specific outcome a customer actually achieved. Because we also build your health and expansion signals, an advocacy ask can point to the real, specific result that customer got, a very different conversation from a vague "would you be willing to..."
Referral-sourced pipeline becomes a number you can point to
Referral-sourced pipeline usually goes untracked, so nobody can say how much it's actually worth. Reporting on it as its own measurable source makes its contribution to pipeline visible alongside every other channel, not folded in as an afterthought.
Advocacy data feeds back into how we understand your best-fit customers
Who actually says yes to a reference, and who doesn't, is real evidence about which accounts your business is genuinely built for. That data feeds into the same ICP and segmentation work behind your marketing and sales strategy, so advocacy isn't a standalone workstream, it's connected to how the rest of your growth system understands your market.
Meet the team
Some of the people you might work with on your advocacy and referral system, from initial audit through to ongoing programme management.
Josh Bouk
CEO, Americas
Phil Vallender
Co-Founder & Director of Strategy
Amanda McGrath
Commercial Director
Andrew Manchester
Growth Strategist
Joe Bouk
Junior RevOps Engineer
Simran Toor
Director of Global Accounts
Rafael Paredes Calles
Strategist
Katie Stevens
Account Manager
Rachel Osborne
Senior Account Manager