Episode 9

Amplifying B2B Marketing with LinkedIn and Google Ads


Kristiana Briede

Kristiana Briede

Head of Strategy

Dan Stillgoe

Dan Stillgoe

Marketing Manager

Episode summary

In today's economic environment, wasting resources on ad campaigns that don't deliver results simply isn't an option. Unfortunately, many B2B companies have experienced this frustration firsthand, pouring thousands into ads that fall flat.

But could there be a way to get a better return on your ad spend?

The key lies in breaking free from the siloed approach to advertising that focuses on just one channel. To truly make an impact on your entire audience and guide them through the purchasing journey, you need a combined strategy that encompasses multiple PPC channels.

LinkedIn and Google are the go-to advertising choices for B2B, but they're often used independently, resulting in fragmented efforts and mixed messaging.

By leveraging the power of LinkedIn and Google together, you can amplify your message and reach your ideal target audience at critical stages in their journey.

Key takeaways

  • Why investing in LinkedIn and Google Ads is essential for B2Bs.
  • The unique purpose and strengths of each channel.
  • How to combine both platforms to create a comprehensive and integrated advertising campaign.
  • Insider tips and strategies for setting up LinkedIn campaigns that generate demand.
  • Expert advice on capturing and converting demand effectively through Google Ads.
  • Don't miss out on this incredible opportunity to transform your B2B PPC strategy.