Episode 12

Building a High-Impact B2B Community


Dan Stillgoe

Dan Stillgoe

Marketing Manager

Katie Ray

Katie Ray

Director of Community at Metadata

Episode summary

As buyers continue to place less trust in traditional marketing approaches, they increasingly turn to the advice and recommendations of their connections and peers.

To adapt to this evolving consumer behaviour, forward-thinking brands embrace community building to establish powerful brand connections.

In this episode of Demand Decoded, we’re joined by Katie Ray, an experienced B2B community expert.

Together with Katie, we explore the strategies and insights necessary to construct a high-impact B2B community that drives tangible business outcomes.