Growth engineering for private equity

Faster value creation across your portfolio

We're a growth engineering firm that helps PE operating partners and portfolio teams make the most of it. We build predictable pipeline, sharpen go-to-market, and drive revenue growth by connecting marketing, sales, and customer success into one revenue system on HubSpot.

Our team has worked alongside sponsors and management teams through acquisitions, add-ons, and exits. From assessing the go-to-market in the first 100 days to building an exit-ready revenue engine, our approach helps you grow faster and forecast with confidence.

More predictable growth across every company you back

Your returns depend on revenue growth the market will pay for: predictable, efficient, and easy to evidence. We build that growth into each company you back, and give you a clear view of it.

We work hands-on with each management team, so your operating partners stay focused on the portfolio rather than the detail. Pipeline, conversion, and revenue are reported the same way in every company, so you can compare performance and see where to invest next. And what works in one company becomes the starting point for the next.

Working with companies sponsored by

Customer news1 Jan

Robin Radar acquired by the Dutch investment firm Parcom

Customer news19 Dec

Viedoc completes CEO transition to Philip McCrea; adds ~100 clients and opens Australian entity

Customer news22 Jul

Datel (UK's largest Sage partner) acquired by US buy-and-build group Evergreen via Pine Services Group

Customer news28 Jul

Greyparrot raises $27M Series B to scale AI waste intelligence platform, hits 1 trillion detections

Customer news27 Mar

Pure IP (a BCM One / Thompson Street Capital Partners company) acquires the assets of Vive Communications

Customer news26 Jan

bit.bio raises $50M Series C led by M&G Investments

Customer news1 Jan

Robin Radar acquired by the Dutch investment firm Parcom

Customer news19 Dec

Viedoc completes CEO transition to Philip McCrea; adds ~100 clients and opens Australian entity

Customer news22 Jul

Datel (UK's largest Sage partner) acquired by US buy-and-build group Evergreen via Pine Services Group

Customer news28 Jul

Greyparrot raises $27M Series B to scale AI waste intelligence platform, hits 1 trillion detections

Customer news27 Mar

Pure IP (a BCM One / Thompson Street Capital Partners company) acquires the assets of Vive Communications

Customer news26 Jan

bit.bio raises $50M Series C led by M&G Investments

Case studies

See all case studies

After its acquisition by Advent Partners, RMS needed a go-to-market that could support international growth. Years of drift had left the business with multiple systems running different lifecycle definitions, and marketing couldn't be measured or attributed. We delivered brand, website, and HubSpot implementation as one programme, merging the GTM infrastructure into a single system and rebuilding the website around buyer journeys.

PE Sponsor

38%

growth in pipeline in the first year

€1B

surpassed in transactions by RMS Pay since global launch

See all case studies

Where value is created: the 8-stage growth cycle.

Revenue in every portfolio company moves through eight connected stages, from product-market fit to expansion. We call this the 8-Stage Growth Cycle. Because the stages run in sequence, friction in one limits every stage that follows.

Growth engineering is how we find that friction and remove it. We assess where each company is losing revenue, fix the stages holding growth back, and connect them all on HubSpot, so improvements compound through to exit.

Our growth engineering methodology

Our services are organised around the three pillars of the growth cycle. Each one maps directly to the stages where revenue is being made, lost, or left on the table.

Marketing & Content

Demand that shows up in pipeline, not just traffic. We build the strategy, channels, and content each company needs to hit its growth targets, from AEO and SEO to paid media, social, and creative, with every channel measured against the revenue it creates.

Sales & Contracting

Sales infrastructure that makes revenue easier to win and easier to forecast. Playbooks, AI automation, pipeline visibility, and contracting remove friction from buying, so deals close faster and the numbers you take to the board hold up.

Customer Success

Protect recurring revenue and grow it. Onboarding, health monitoring, and advocacy systems improve retention and expansion, strengthening the net revenue retention figures buyers look at closely at exit.

Websites & Brand

Positioning that makes each company easy to choose. Whether you're repositioning after an acquisition, entering new markets, or preparing for sale, we build the brand and website that carry the growth story and turn it into pipeline.

HubSpot Services

One system of record for every company, and every add-on. We implement, migrate, and consolidate HubSpot so data flows cleanly across marketing, sales, and customer success, combined businesses report as one, and the numbers stand up to diligence.

The difference you'll see across your portfolio

Faster time to impact

A prioritised plan within the first 100 days means work starts on the changes with the biggest commercial upside, not the easiest ones.

Add-ons that integrate cleanly

Every acquisition brings its own CRM, data, and definition of a lead. We bring each one onto a single HubSpot instance, so the combined business sells, markets, and reports as one.

More efficient growth

Fewer overlapping tools and less wasted spend, with every channel measured against the pipeline and revenue it creates.

Higher-quality revenue

Stronger retention and expansion alongside new business, giving each company the recurring, predictable revenue that buyers value most.

An exit-ready growth story

Clean data, proven attribution, and documented processes that let buyers verify the growth, not just take it on trust.

An exit-ready growth story

Clean data and proven attribution that let buyers verify the growth, not just take it on trust.

Faster time to impact

A prioritised plan within the first 100 days means work starts on the changes with the biggest commercial upside, not the easiest ones.

Add-ons that integrate cleanly

Every acquisition brings its own CRM, data, and definition of a lead. We bring each one onto a single HubSpot instance, so the combined business sells, markets, and reports as one.

More efficient growth

Fewer overlapping tools and less wasted spend, with every channel measured against the pipeline and revenue it creates.

Higher-quality revenue

Stronger retention and expansion alongside new business, giving each company the recurring, predictable revenue that buyers value most.

An exit-ready growth story

Clean data, proven attribution, and documented processes that let buyers verify the growth, not just take it on trust.

An exit-ready growth story

Clean data and proven attribution that let buyers verify the growth, not just take it on trust.

The team working with your portfolio

You'll work with a senior team that stays close to every engagement.

Josh Bouk

CEO

Sean Sweet

Chairman

Phil Vallender

Director of Growth Engineering

Amanda McGrath

Director of Growth Consulting

Dan Merrilees

Managing Director

Mike Thomas

Director of Design Engineering

Dan Stillgoe

Marketing Director

Dan leads marketing at Blend, driving growth through strategy, testing, and a systems-led approach built from 10+ years in B2B and HubSpot.

Faster value creation across your portfolio

More predictable growth across every company you back

Case studies

Where value is created: the 8-stage growth cycle.

Our services are organised around the three pillars of the growth cycle. Each one maps directly to the stages where revenue is being made, lost, or left on the table.

Marketing & Content

Sales & Contracting

Customer Success

Websites & Brand

HubSpot Services

The difference you'll see across your portfolio

Faster time to impact

Add-ons that integrate cleanly

More efficient growth

Higher-quality revenue

An exit-ready growth story

An exit-ready growth story

Faster time to impact

Add-ons that integrate cleanly

More efficient growth

Higher-quality revenue

An exit-ready growth story

An exit-ready growth story

The team working with your portfolio

The best B2B companies grow by design, not by chance.