Equiem

Website redesign reinforces updated positioning

Project type

Website

Services provided

Design, Development

Location

Australia

Equiem Portfolio Homepage

About the project

Equiem is an Australian SaaS company offering a leading tenant and property management platform used by over 170,000 people globally. Their app strengthens the relationship between buildings, workplace experience, and office workers.

Equiem partnered with Blend to redesign and rebuild their website on HubSpot CMS, reflecting a shift in positioning and branding to better meet market demand. The updated design, content, and visuals all work together to convey Equiem's revamped positioning with clarity and impact.

The new design balances software and lifestyle imagery to demonstrate how the platform works while appealing to buyers with relatable photography.

When you get into the website, the user experience makes it easy for visitors to explore Equiem's offering, while optimised conversion paths capture high-intent demos to increase pipeline.

We've been working with blend for about 5 months to redesign and rebuild our website in HubSpot. They have been incredibly flexible and responsive throughout the entire process with brilliant project management keeping us on track despite changes and delays with certain elements from our side.

The outcome is a brilliant new site that looks and feels like a major upgrade. The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot.

Michael Harms,
Marketing Manager at Equiem

Equiem Portfolio Solutions page
Equiem Portfolio Demo page
Equiem portfolio platform page
Equiem Portfolio Case Study page
Equiem Portfolio Why Equiem page
Equiem Portfolio About Us page

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