IFIS

How we increased MQLs by 180%

Project type

Website

Services provided

Copywriting, Design, Development

Platform

HubSpot CMS, HubSpot Marketing Hub

ifis logo and ui

The challenge

IFIS, early adopters of the HubSpot platform, wanted to drive greater end-user engagement with a new website built to optimise traffic generation, visitor engagement and conversion.

ifis cards
ifis page

We have received so many compliments from the wider community on how fantastic our new site looks, and have seen a dramatic increase in qualified website conversions

Rhianna Gamble
Head of Marketing

ifis resources

Reinventing IFIS's online presence

Working together, IFIS and Blend envisioned a new, vibrant and welcoming website that aligned to the organisation’s future-facing attitude and the passion that it puts into helping the food science community.

At the same time, Blend ensured that the website was built to leverage the full power of the HubSpot platform and to optimise traffic and lead generation.

ifis timeline module
ifis blog

The results

Following the launch of the new website, the desired effect was instantly visible.

Conversion rate on the website jumped up, staying above 1% for four consecutive months for the first time since records began in 2011 and generating a significantly higher number of leads compared to the website before launch.

More importantly, in the four months following the launch, free trial requests (aka Marketing Qualified Leads) increased by 180%.

With the stated mission of developing greater engagement with its end-users - who access IFIS's academic content exclusively through research platform vendor partners - the increased conversion rate and number of qualified leads is especially valuable.

Free trial requests

free trial graph

Explore more work

Tempo

Website

Explore project White hover arrow/title>

Tempo Work Thumbnail

SharpCloud

Brand, Website, Inbound

Explore project White hover arrow/title>

SharpCloud Work Thumbnail

Safran

Website, Inbound

Explore project White hover arrow/title>

Safran Work Thumbnail

Rhino

Brand, Website

Explore project White hover arrow/title>

Rhino Work Thumbnail

Breathe

Website

Explore project White hover arrow/title>

Breathe Work Thumbnail

Tillo

Website

Explore project White hover arrow/title>

Tillo Work Thumbnail

FoundationIT

Brand, Website

Explore project White hover arrow/title>

FoundationIT Work Thumbnail

Safetybank

Brand, Website, Inbound

Explore project White hover arrow/title>

Safetybank Work Thumbnail

Aprao

Website

Explore project White hover arrow/title>

Aprao Work Thumbnail

Biocair

Website

Explore project White hover arrow/title>

Biocair Work Thumbnail