Safetybank

How we increased traffic and leads by 2000%

Project type

Brand, Website, Inbound

Services provided

Strategy, Copywriting, Design, Development

Platform

HubSpot CMS hub
Hubspot Marketing hub

safetybank logo and ui

The challenge

Safetybank are the creators of a powerful SaaS solution that helps organisations manage health and safety compliance. After being acquired by Olive Communications, they decided to refresh their ageing website with a view to forging a distinct brand identity and improving discoverability of their market-leading product.

safetybank features
safetybank demo page

The transformation of our website by the Blend team has produced incredible results. Now we have a modern website, built on an intuitive and exciting platform, with which to continue to push the brand forward.

Lucy Callaghan
Head of Marketing, Safetybank

safetybank homepage

A combination of forward-thinking design and inbound excellence

Working closely with Safetybank, we leveraged the full power of the HubSpot CMS Hub to develop a stylish and effective website.

We refined the navigation, centring it around the product and Safetybank’s three main target markets to provide a smoother, more intuitive user journey. The copy is optimised for key industry search terms, supported by a combination of screenshots and custom imagery to further establish their brand.

Underpinning these efforts is a comprehensive content strategy that targets high-value keywords to improve overall website performance.

safetybank sectorpage
safetybank infographic
safetybank-resources@2x

The Results

Safetybank’s new website and inbound marketing campaign delivered almost immediately. Organic traffic increased by 1942%, conversion rates rose by almost 2000%, and demo bookings grew by 400%.

Since launch, Safetybank has achieved prominent ranking positions for a range of desirable industry search terms. With a clear brand identity and a futureproof, inbound-ready website at their disposal, the future looks bright for Safetybank.

Organic sessions

graph
1942 %
increase in organic traffic
2000 %
increase in conversion rate
400 %
increase in demo bookings

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