Safran

Inbound strategy increases inbound software sales by 250%

Project type

Website, Inbound

Services provided

Strategy, Copywriting, Design, Development

Platform

HubSpot CMS hub
Hubspot Marketing hub

safran logo and ui

The challenge

Safran is a market-leading provider of project controls and risk analysis software. Founded in 1997, their solutions help businesses across the globe plan and execute complex projects in a diverse range of sectors, including engineering, construction, and aerospace.

Due to a lack of consistent, optimised content on their website, organic traffic and visitor engagement was low. So, Safran tasked Blend with creating an inbound demand generation programme that would improve website performance, and support their ambitious sales and growth plans in the UK and Northern Europe.

safran product
safran product features

Safran was one of the first customers for Blend and over the years they have given us an excellent and first class service. They really understand the world of inbound marketing and have managed our website and our content fully.

We are seeing fantastic growth under their care - over 60% growth in inbound traffic in the last year alone. Our software revenues have grown 250% in the same year, mostly based on inbound leads. Whatever the scale of your operation we at Safran thoroughly recommend them.

Richard Wood
CEO, Safran

safran resources

Engaging buyers at every stage of the buyer’s journey

Working with Safran, we developed a content marketing strategy that demonstrated brand authority, increased engagement, and marketed their products to a wider audience.

We began by creating buyer personas to better understand Safran's target audience, before taking a deep-dive into their product suite. This enabled us to explore new features and uncover common queries, driving our efforts to improve SEO and helping us identify attractive keywords for future content.

safran brochure

The Results

Organic traffic has increased year-on-year since Safran began working with us. Between November 2016 and August 2020, organic sessions rose by 1185%. A consistent focus on conversion has also seen the number of leads and MQLs grow significantly over the same period.

Safran is now recognised as a trustworthy and reliable voice in the project controls community. With Blend’s help, they continued to expand, bringing their cutting-edge software solutions to an even wider audience.

Organic sessions

safran organic sessions

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