The benefits of HubSpot CMS – a comprehensive list

Phil Vallender avatar
Phil Vallender

Feb 08, 2024


The benefits of HubSpot CMS

The benefits of HubSpot CMS extend far beyond its unique front-end features and include reduced total cost of ownership, improved reliability, and robust security for your vital data.

A lot of posts describing the benefits of HubSpot CMS focus on unique features near the front end. Things like themes, drag-and-drop editing, and personalisation. Although they're beneficial, the true advantages of HubSpot CMS are even more business-critical than that.

Why choose HubSpot CMS?

HubSpot CMS (part of Content Hub) removes the responsibilities, overheads, and risks associated with creating business critical infrastructure. Additionally, it lets you operate enterprise-level security, maintenance, testing and monitoring on your website – without building the expertise required or incurring any of the costs to do so.

This gives you more time to focus on your key differentiators – things like brand, website design, user experience (UX) and content creation.

When you use HubSpot CMS in conjunction with HubSpot's Marketing and Sales Hubs you achieve an even more seamless connection between your website, the shared CRM database, and analytics powered by the HubSpot suite of products.

And with no configuration or connected required, it's a huge opportunity to level up your digital marketing and refocus your efforts into more high-impact areas.

The 10 benefits of HubSpot CMS

  1. Managed infrastructure
  2. Best-in-class security
  3. Built-in performance
  4. Bundled maintenance, updates, and support
  5. Connected and personalised experiences
  6. Extensibility that's safe and secure
  7. Built-in SEO tools
  8. Easy editing, proofing and version control
  9. Scales with your business and team
  10. Leading the way with AI

1. Managed infrastructure

An effective website infrastructure solution requires:

  • Global distribution
  • Redundancy across multiple data centres
  • Real-time monitoring
  • Continuous optimisation
  • And much, much more.

You need expertise across server hardware, network configurations, and software integration to architect this. Even large enterprises struggle to build and manage this robustly.

With HubSpot’s CMS, all of the infrastructure is handled for you. HubSpot leverages partnerships with industry leaders like AWS, Cloud Flare, and Akamai to create a hosting environment with:

  • Cloud infrastructure across key global regions to provide redundancy and blazing-fast performance thanks to geographic distribution
  • Automatic SSL certification to protect site traffic with top-grade encryption
  • A global CDN to cache and distribute content reducing server load
  • Ongoing monitoring, testing, and optimisation for uptime and speed
  • Active detection of anomalies, intrusions, and attacks through AI and automation

HubSpot has already put in the work to architect, integrate, and refine the infrastructure powering over 100,000 websites. You get the expertise and capabilities of a top-tier dedicated hosting team without any of the hassle or cost of building it yourself.

Blend recommends: Use HubSpot to combine content management software, CRM marketing tools, and third-party integrations. This saves you time having to wire together disjointed systems and enables a seamless experience.

2. Best-in-class security

A secure website requires protection against a myriad of threats and attack vectors. Safeguarding your site involves implementing layers of defence that combine and protect your infrastructure, software, services, and processes. Things like:

  • Encryption
  • Firewalls
  • Intrusion detection
  • Penetration testing
  • Access controls

HubSpot CMS has all of these security capabilities built-in, so you can enjoy protection without becoming a cybersecurity expert. HubSpot leverages enterprise-grade security technologies, including:

  • Automatic SSL certification to encrypt all site traffic
  • Web application firewall detects and blocks malicious requests
  • Anomaly detection unusual behaviour indicative of attacks
  • DDoS mitigation to absorb and withstand denial of service attacks
  • Regular independent penetration tests to locate and fix vulnerabilities

Additionally, an expert in-house security team oversees the entire platform and stays on top of emerging threats. Granular user permissions and comprehensive activity logging prevents internal users from accidentally or intentionally breaking security measures.

This gives you more free time to focus purely on users and growing your business.

3. Built-in performance

Website speed and performance have a direct impact on user experience, SEO rankings, and conversion rates. Optimising site speed involves numerous technologies working together:

  • Caching
  • Compression
  • Prerendering
  • Image optimisation
  • And more

Implementing all of these performance best practices is complicated and time-consuming. However, with HubSpot CMS they are built-in, creating a platform primed for speed. HubSpot CMS builds in key performance enhancements, including:

  • CDN caching and asset optimisation to rapidly deliver files
  • Browser caching and domain sharding for quicker page loads
  • Brotli and GZIP compression to minimise file sizes
  • Automatic image compression/resizing and WebP conversion for quicker page loads
  • Prerendering of pages for near-instant display
  • HTTP/2 protocol for faster transfer of resources

You can fine-tune performance using diligent front-end development and design choices.

However, with these built-in optimisations, your developers are free to focus efforts on creating delightful customer experiences. And thanks to fast page speeds and performance, your search engine rankings can climb.

HubSpot CMS provides a performance head start, letting you build uniquely engaging websites that also load with blazing speed and convert visitors.

4. Bundled maintenance, upgrades, and support

Website management requires ongoing maintenance, updates to software, troubleshooting issues, and more. With some CMS options, these responsibilities fall squarely on your team consuming resources to keep the lights on.

HubSpot CMS bundles together infrastructure, software, maintenance, upgrades, and support into a single managed service. It's proactively monitored, managed, and updated by the HubSpot team, so you can enjoy the latest and greatest software – with none of the risks associated with development. By combining hosting, software, maintenance and support, HubSpot delivers an “all-in” managed CMS solution.

You also get:

  • 24/7 customer support – from a resourceful and knowledgeable support team.
  • Specialised expertise – to manage upgrades, fix problems at scale, and provide quality support. This relieves the burden from your internal IT teams.

5. Connected and personalised experiences

HubSpot CMS brings together personalisation, segmentation, and integrated data, helping you create an engaging digital experience.

Thanks to the native CRM/database connection, known contacts can receive personalised messaging based on their history and attributes within your data. Smart content is the feature that can display unique content, offers, information or recommendations to each visitor. Smart content can be tailored to anonymous visitors based on:

  • Geography
  • Type of device
  • Website referral source

The HubSpot platform offers seamless email marketing, social media, advertising and other marketing channels. This means you can extend personalisation beyond the website as leads engage across touchpoints.

Blend recommends: Personalisation, connected data, and multi-channel campaigns will allow your brand to stand out. Use HubSpot to lay the strong groundwork for the infrastructure and speed you need to achieve this.

6. Extensibility that's safe and secure

HubSpot CMS is a closed-source system and doesn't let unvetted third-party plugins support custom server-side code. This isn't a serious limitation compared to open-source options. However, it better protects the security, stability, and speed of your site.

In an open-source environment, every plugin adds additional risk and responsibility. It's one more piece of software to keep up-to-date. And each one can be the source of code conflicts, that can compromise security. HubSpot CMS offers alternative options for extensibility. It allow considerable customisation without compromising the integrity of the platform, such as:

  • Secured APIs
  • Serverless functions
  • HubDB
  • Memberships
  • Custom objects
  • Hubl syntax

Nearly any desired functionality is still achieved using secure and approved methods. If you need it, you can get support from a HubSpot CMS developer.

7. Built-in SEO tools

Site speed and infrastructure impact the success of search engine optimisation (SEO). However, your content and on-page factors play an equally important role. That's why HubSpot CMS provides integrated SEO tools to help teams optimise pages.


The built-in tools provide:

  • Site-wide recommendations in the familiar form of an SEO audit that identifies common issues like missing metadata, broken links, and more
  • On-page SEO recommendations that let you optimise individual pages for your target keyword
  • A topic cluster and content planning tool that lets you organise content around topic pillars
  • Integration with Google Search Console brings search performance data like impressions and clicks for specific keywords into HubSpot's SEO tools.

Together these tools give teams insight into how site pages are performing in search and where on-page enhancements can improve rankings and traffic. You can easily track search performance, fix crawl errors, optimise page elements for search bots, and plan effective content.

8. Easy editing, reviewing, and version control

Most modern CMSs offer an editing experience that they claim is user-friendly. However, familiarity and the quality of implementation will impact how easy it is to use. The HubSpot CMS incorporates various features and tools that make the editing experience hassle-free.

The editing experience is shared across content types and channels. You only have to learn one system for making updates across them all. This reduces any friction when building out new content or executing multi-channel campaigns.


Additionally, HubSpot CMS incorporates:

  • Automatic page version history allowing you to roll back to any previous version at any time
  • Content staging lets you prepare new content offline while giving you the option to retain metadata and analytics when replacing live content
  • Granular permissions and approvals allow you to govern who can edit and publish which type of content
  • Sandboxes that replicate your software production environment for the highest level of safety when testing new functionality

The combination of an easy-to-learn set of editing tools and powerful underlying functionality empowers you to evolve your website with confidence

9. Scales with your business and team

As your business expands into new markets or offerings, your website and content need evolve. HubSpot CMS provides the flexibility to grow and scale your digital presence over time.

Within a single portal, you can manage multiple brands, regional sites, or domains to expand your reach. Business units with custom roles and permissions allow you to segment users and content by department, region, or brand as you scale up.


Hierarchical team management capabilities help organise ever-growing groups of marketers, developers, and content creators that contribute to your websites.

Advanced analytics and reporting also grow with you, offering multi-dimensional segmentation and customisation beyond just site-wide metrics. Monitor performance for different brands, product lines, campaigns and content types.

HubSpot's load-balanced, distributed and redundant CMS infrastructure is primed to scale and cope as your traffic grows and is capable of supporting even the highest traffic levels seen by the biggest B2B websites.

Blend recommends: Use the HubSpot CMS to expand the size, scope, and sophistication of your website as your business grows. No need to migrate to new platforms or systems.

10. Leading the way with AI

Generative AI is here, and here to stay. HubSpot understands this and is rapidly developing a range of AI features throughout its suite of products.

One particular example is Content Assistant. When used selectively, writers can use it to create drafts, refine them, and finalise. The tool can reflect brand tone of voice and create relatively unique content starting points on some subjects.


You can decide whether you want AI assistance, and HubSpot equips it. HubSpot will continue to develop its range of AI-backed tools in a thoughtful way that empowers, rather than replaces, its human users. So, if you want a CMS platform that keeps you at the forefront of AI's evolution, look no further than HubSpot CMS.

HubSpot CMS is a unique and powerful business opportunity

HubSpot CMS is a powerful platform that offers a wide range of business benefits. Its unique front-end features, reduced total cost of ownership, improved reliability, and robust security make it an attractive option for businesses looking to level up their digital marketing. You can remove the responsibilities, overheads, and risks associated with creating business-critical infrastructure, and focus on your business differentiators.

Additionally, when used in conjunction with HubSpot's Marketing and Sales Hubs, the seamless connection between the website, shared CRM database, and analytics provides even more benefits. With its fully integrated system, HubSpot CMS represents a huge opportunity for businesses to refocus their efforts and resources into more high-impact areas.

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