Inbound demand generation explained
Nov 30, 2021
We could not be more delighted to announce that Blend has been awarded this year’s Grand Prize for Website Design at HubSpot’s Annual Impact Awards. The award recognises our transformation of ServerSpace’s website, combining striking style with powerful lead generation strategy.
HubSpot chooses its Impact Award recipients on a quarterly basis, and, from these victors, then selects its Grand Prize winners, to be announced at the annual INBOUND conference. These awards recognise the tireless efforts of HubSpot's partner agencies around the world in transforming their clients' businesses through the power of inbound marketing.
For the majority of today's businesses, the website is the heart of their operation and lead generation, so it's no surprise that Website Design is a highly competitive category. Appraising websites built using the HubSpot COS, the award honours “an agency who has taken their client's website to the next level.”
"Taking it to the next level" is always our aim. Every website we design and build is designed to draw traffic and then convert visitors. And, no matter how proud we are with what we produce, these sites are always considered an ever-evolving work in progress. Our belief in growth-driven design means we give our clients exceptional but flexible sites that grow with them and adapt to changes in customer behaviour or current trends. We continually scrutinise and analyse every site we build and will change, adapt and improve any elements we believe could perform better.
ServerSpace’s site is no different, and our eye-catching design, supported by continual improvement and supporting content, is a great showcase of our skills, marketing ethos and methodology.
Blend created an impressive site for their client, ServerSpace, and carefully considered not only an individual page but the entire buyer’s journey. From the moment you land on the homepage you encounter beautiful visuals, and then following through to any landing page will result in a tailored experience featuring smart content and smart forms. The ServerSpace website received some of the highest marks we've seen in Website Grader across the board and loads incredibly quickly, in around 1.5 seconds.
Patrick Shea, Director of Partnerships, HubSpot, Inc.
This award means a great deal to all the team. To have the immense care and effort we pour into creating websites – sites that not only delight our clients and their customers but also work to deliver leads – recognised is a fantastic testament to our efforts and talent. Since delivering the ServerSpace project, the team has brought to life many more exceptional websites, each one a group effort benefiting from the great range of skills and talents we have at Blend.
If you'd like to know more about how we can help B2B businesses get their websites working for them or our wider inbound methodology, please get in touch.