HubSpot CMS Enterprise vs. Professional [Key Differences Explain]

Dan Stillgoe avatar
Dan Stillgoe

Dec 04, 2023

HubSpot CMS Professional vs. Enterprise

Considering using HubSpot CMS for your next website but unsure about which tier is the right fit for your needs? In this blog, we compare HubSpot CMS Professional and HubSpot CMS Enterprise, providing you with the essential insights to make an informed decision.

Whether you're going to work with a HubSpot CMS developer or building the website yourself, it's crucial to understand your requirements and the options available to you.

Let's explore the features and benefits of each tier.

HubSpot CMS Enterprise overview

HubSpot CMS Enterprise is HubSpot's most powerful CMS software, offering advanced control and flexibility for businesses that need additional functionality on their websites. Built to meet the needs of those requiring more complex features, this tier allows you to extend the capabilities of the standard CMS and unlock a new level of customisation.

The price of this tier is higher than HubSpot CMS Pro, but is a highly beneficial choice when you consider the advantages that HubSpot offers as a platform. And, when you factor in the expenses you'd incur to build a complex website elsewhere, the cost is often easy to justify.

Price: £12,600/yr or £1050/mo

Key features

HubSpot CMS Enterprise offers additional features that make it a powerful solution for businesses that require advanced control, customisation, and functionality on their websites.

Membership areas

For businesses that require restricted access to certain content or want to offer exclusive resources to a specific group of contacts, CMS Enterprise provides access to HubSpot's membership tool. This is different to the password-protected pages you get access to in the Pro tier. With memberships, you can invite contacts in your CRM to access specific areas, letting them create their own login password.

Additional root domains

HubSpot CMS Enterprise allows you to manage multiple websites under one account by providing the option to add additional root domains. This feature is particularly useful for businesses with multiple brands, products, or regional websites. You can easily create and manage separate websites with their own domain names, while still benefiting from the centralised CMS and integrated tech stack.

Activity logging

With activity logging, you can keep a record of all user activities on your website, including content edits, user logins, and form submissions. This feature provides valuable insights into how your website is being used and allows you to identify any suspicious activities.

Reverse proxy configuration

With reverse proxies, you can create and develop content on the HubSpot platform and deliver it to visitors on a domain or subdirectory that is not hosted by HubSpot. This functionality gives you gives businesses with complex site structures the flexibility to serve website content in multiple places.

Content partitioning

Content partitioning allows you to divide and organise your website's content into separate partitions or sections. This is useful for businesses with complex websites that have multiple teams or departments responsible for different sections of the site. With content partitioning, you can ensure that each team only has control over their designated areas.

Site performance monitoring

With site performance monitoring, you can create personalised tracking dashboards through a public API for HubSpot-hosted content. This allows you to pinpoint any errors reported by your customers, identify areas of the site that may be slow or experiencing high traffic, monitor the site's overall performance over time, and ensure optimal uptime during a specified period.

Web apps

One key feature of HubSpot CMS Enterprise is the ability to create and integrate web apps into your website. Web apps are interactive tools or applications that can enhance user experience and provide additional functionality, such as:

  • Calculators
  • Booking systems
  • Product configurator
  • Learning management system

HubSpot CMS Professional overview

HubSpot CMS Professional (aka HubSpot CMS Pro), is the second-highest tier of HubSpot's comprehensive CMS platform. It's the most popular choice for businesses seeking a powerful and efficient website creation tool.

Every HubSpot CMS tier enjoys the advantages of HubSpot's built-in infrastructure, user-friendly editor, and integrated tech stack. But, CMS Pro hits the sweet spot when it comes to the extra features available and affordability, making it a great all-rounder.

Price: £3,780 per year or £315 per month

Key features

Whether you're a small business or a large enterprise, HubSpot CMS Professional provides the functionality you need for a powerful, high-converting website.

Custom reporting

With HubSpot CMS Pro, you have access to built-in reporting features that allow you to track and analyse the performance of your website. This includes detailed metrics on traffic, conversions, and contact engagement.

Smart content

One of the clever features of HubSpot CMS Pro is the ability to create smart content. This means you can personalise your website and deliver tailored experiences to each visitor based on a range of criteria.

Content staging

Content staging is often a necessity for businesses who want to easily create, preview, and manage changes to their website before publishing them live. It allows you to ensure everything is perfect before pushing to production.

Video hosting and management

If you want to include video content on your website, HubSpot CMS Professional has you covered. It provides built-in robust video hosting and management capabilities, so you can easily upload and embed videos, customise the player, and track video performance.

Password-protected pages

If you need to restrict access or create exclusive areas for specific users, HubSpot CMS Professional offers password-protected pages. This feature allows you to control who can view and access specific pages on your website, providing an added layer of security and privacy.

A/B testing

With A/B testing, you can experiment and optimise your website by comparing different versions of a page or content element. This allows you to determine what resonates best with your audience and make data-driven decisions to improve conversions and user experience.


Most websites using HubSpot CMS Pro benefit from using HubDB. It's a powerful database tool that allows you to store, organise, and display dynamic content on your website. This feature is especially useful for creating interactive elements, such as product catalogues or resource listings, that can be easily updated and managed within the CMS.

Considering creating a website using HubSpot CMS? This guide covers everything  you need to know.

Which tier is right for your business?

HubSpot CMS Enterprise

If you find yourself in need of any of the advanced features mentioned earlier, or if you have complex requirements for your website, HubSpot CMS Enterprise is likely the perfect solution for you. It offers the ability to customise and extend the platform to meet your advanced needs and specifications.

HubSpot CMS Professional 

HubSpot CMS Professional is the ideal choice for businesses that want a powerful and efficient website creation tool without the need for advanced functionality. It offers a comprehensive set of features at an affordable price, making it a great all-rounder for small, medium, and enterprise businesses.

Using HubSpot as your CMS

The tier that's right for you will depend on the complexity of your needs and your budget. Regardless of the tier you choose, HubSpot CMS is undoubtedly a leading choice for creating a website that will generate demand and drive results.

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