13 HubSpot workflows you must set up
Jan 05, 2022
Some of them you’re glad to see the back of, but in most cases, lapsed clients affect the accounts and worse, morale. Finding new customers to replace them can be a costly business and, depending on your product or service, building a relationship with each new client takes time.
But what about your lapsed customers? You know, the ones you’d already built a relationship with, the ones that many companies forget about as lost causes.
You may think that because they left you, they’ll never want to hear from you again. In a lot of cases this simply isn’t true. Reaching out to your past clients is a great way to remind them that you’re still around and welcome their business. It's great to reconnect with customers and improve sales.
Here’s five reasons to reconnect:
How you reconnect is a matter of choice, but it’s worth segmenting your old clients in terms of likely value to your business and then putting the appropriate resources into your marketing effort. In all cases it’s worth reminding all past clients that you're still around and letting them know what’s new with you; a combination of outbound and inbound marketing activity will keep them engaged. When something changes at their end you stand a better chance of getting a call and releasing previously hidden value.