Case study

Mantic Point - Achieving a 200% increase in organic traffic for a travel management company

Mantic Point Inbound Case Study

The challenge

Despite great feedback from their existing network and a growing reputation in the travel sector, Mantic Point were struggling to reach new audiences and potential customers.

Their legacy WordPress website was hampering their organic traffic performance. With a non-responsive design and unclear customer journey, the website's conversion rate was low.

Blend went above and beyond to create a website for Mantic Point that drives traffic and generates leads.

Mike Atherton
CEO | Mantic Point

A clean & modern design

Hubspot Website Case Study

Website design & development

A clean, modern design was chosen for the website, with an emphasis on travel photography and simplified icons. A reduced palette brought visual consistency to calls to action, headings and links, while a motion hover state on the home page gave it a dynamic feel. Ensuring that the site was responsive was a top priority, given Mantic Point’s specialisation in travel itinerary apps.

Hubspot Website Design
Mantic Point Inbound Marketing

Inbound marketing

Our content team create downloadable content such as topical Q&As from industry figures and evergreen whitepapers on areas such as mobile strategy for travel management and travel risk management.

We also produce regular updates for Mantic Point's travel technology blog on subjects such as changes in buyer behaviour, the impact of the sharing economy and emerging technologies and trends.

Since new site launch

Increase Organic Visits

200%Increase in organic visits since previous year

Organic Traffic

Organic traffic rise on previous month>100%

Lead Generation

400%Rise in organic contacts

Hubspot Lead Generation

Month-on-month increase in all contacts100%

The results

Our evergreen and blog content production had led to a steady improvement in organic traffic in the run up to the new site launch.

Compared with March 2015, March 2016 brought a 200% increase to organic visits. Even compared with the last full month of the old website in January, the increase is over 100%.

The increase in conversions has also been fantastic, with a 400% rise in organic contacts over March 2015 and a 100% increase in all contacts month-on-month.

Most importantly, the new site has received regular product demo requests since its launch, bringing new enquiries to Sales every week.

Hubspot Case Study Results

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How we increased the organic website conversion rate by 700% for an established events management company

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