Episode summary
In this episode, we explore how to shift from internally-facing, feature-driven messaging to outward-facing, benefit-led communication that resonates with buyers. We break down the distinction between positioning, value propositions, and messaging, explain how category entry points connect to your messaging framework, and tackle the most visible application of all, homepage messaging.
Whether you're starting from scratch or refining existing messaging, this episode provides practical guidance on creating a messaging house framework that drives consistent communication and better conversion.