Episode 33

Does Blogging Still Have a Place in B2B Demand Generation?


Dan Stillgoe

Dan Stillgoe

Marketing Manager

Phil Vallender

Phil Vallender


Episode summary

Blogging was once the go-to content medium for most B2B companies. It was a proven way to attract and engage audiences.

But, with the rise of other content mediums and channels, the role of blogging in B2B has evolved.

In this episode of Demand Decoded, we'll explore if blogging still has a place in a modern demand generation strategy, covering:

  • The speculated decline in search
  • The changing role of blogs in the buyer journey
  • The impact of AI on blogs and search engines
  • Effective ways to leverage blogging today 
If you're wondering whether to continue blogging or where to focus your efforts, tune in to learn what’s best for your content strategy.