Episode summary
Blogging was once the go-to content medium for most B2B companies. It was a proven way to attract and engage audiences.
But, with the rise of other content mediums and channels, the role of blogging in B2B has evolved.
In this episode of Demand Decoded, we'll explore if blogging still has a place in a modern demand generation strategy, covering:
- The speculated decline in search
- The changing role of blogs in the buyer journey
- The impact of AI on blogs and search engines
- Effective ways to leverage blogging today