Episode summary
The marketing world has shifted from SEO to AEO, but what content should you actually create to be found in AI search engines? Dan and Phil break down the commercial content types that get results, from listicles to persona pages, and explain why informational content no longer carries the same value.
They share practical insights on query targeting without traditional keyword data, discuss the feasibility of different content formats. Plus, they explore the tools available for tracking AEO performance and why the best time to start was yesterday.