Episode summary
AI search is changing how buyers find vendors, and most businesses still don't have a strategy for it.
In this special live session episode of Demand Decoded, Dan and Phil walk through a complete, step-by-step AEO framework: from building your knowledge base and simulating ICP prompts, to analysing cited content types, creating scalable content engines, and measuring impact all the way to pipeline.
Using Rippling as a live example, they share exactly how Blend approaches AEO for itself and its customers, including the real results they're seeing.