115 13/04/2026

How to Use AI as a Growth Engine Across Your WHOLE Business

Dan Stillgoe

Dan Stillgoe

Marketing Manager

Phil Vallender

Phil Vallender

Director

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Episode summary

Most businesses are using AI, but only at surface level. Prompting, asking questions, getting answers. In this episode, Dan and Phil go beyond the basics to show what AI orchestration actually looks like in practice.

Walking through real workflows built and used at Blend, they demonstrate how AI can feed insights across your entire business, fuelling pipeline, improving conversion, and reducing churn across marketing, sales, and customer success.