114 10/04/2026

The Digital Twin Strategy: How to Get BETTER Results From AI

Dan Stillgoe

Dan Stillgoe

Marketing Manager

Josh Bouk

Josh Bouk

CEO, Americas

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Episode summary

Everyone's using AI. But without the right context, you're just generating inconsistent, off-brand output at scale.

In this episode, Dan and Josh introduce the concept of a digital twin, a curated, controlled knowledge base that gives every AI agent and team member accurate, consistent company context. They cover why off-the-shelf tools like ChatGPT and Claude fall short, how digital twins are built, and why mid-market businesses are uniquely positioned to get ahead with this strategy.