41 8/09/2024

Increasing MQL to Closed Won Conversion by 300%

Dan Stillgoe

Dan Stillgoe

Marketing Manager

Phil Vallender

Phil Vallender

Director

podcast-hero-shape

Episode summary

In this episode of Demand Decoded, we lift the lid on how we improved our own MQL to closed-won conversion rate by 300% year on year.

We cover how marketing can truly have an impact on this crucial metric and help to drive improvement on the bottom line.