Episode summary
We're podcasting live from HubSpot's INBOUND conference to share what we've learned about the future of B2B marketing. With AI fundamentally changing how buyers research and discover solutions, we explore why face-to-face events have become more crucial than ever for cutting through the noise.
We dive into HubSpot's new Loop marketing methodology - their evolved approach to inbound marketing for the AI era. As traditional traffic sources disappear and buyers conduct research in the dark, we discuss why website conversion optimisation has never been more critical and how successful marketers are adapting their content strategies when "they ask, AI answers" becomes the new reality.