Episode summary
Most marketing teams have more reports than they know what to do with, and yet, very few of those reports actually drive decisions.
In this episode, Dan and Phil break down why so many B2B marketers fall into the trap of reporting for reporting's sake, and what a smarter approach looks like. From starting with the "why" behind every report to building a top-down view of revenue and pipeline, this episode gives you a practical framework for turning your data into something that genuinely moves the needle.