Episode summary
While many marketers focus on traffic and lead volume, private equity firms are looking at entirely different metrics. What they're really interested in is marketing that drives EBITDA growth, predictable revenue generation, and ultimately maximises exit value.
In this episode, Josh, CEO of Blend Americas, breaks down the PE investment thesis, revealing exactly what investors look for in marketing performance. We explore the financial metrics that matter, how to build repeatable growth engines, and common pitfalls that get marketing teams replaced.