Episode 29

Reacting to HubSpot’s 2024 State of Marketing Report


Dan Stillgoe

Dan Stillgoe

Marketing Manager

Phil Vallender

Phil Vallender


Episode summary

The HubSpot 2024 State of Marketing Report is out, and as always, it offers some fascinating data on what over 1,400 B2B and B2C marketers globally say their biggest priorities and challenges are this year.

The report asks where they're spending budget and resources, which channels are hitting (or missing) the mark, how they’re using AI in 2024, and much more.

In this episode, we dive into the key takeaways every marketer should be aware of. We're highlighting the statistics we find most surprising from the report and giving our hot takes on what they mean for marketers.

There are some interesting discoveries that different types of marketers will interpret in various ways.

We discuss where we agree — or disagree — with the trends outlined in the 2024 State of Marketing Report based on our own first-hand experiences.

Whether the report validates your team's current approach or suggests rethinking aspects of your plan, these insights can help guide decisions in the year.