Episode summary
Understanding how your marketing affects revenue is crucial for business growth. That's why measuring and attributing success are vital in modern marketing.
But traditional methods often fall short, relying on website cookies to track engagement and conversions. This overlooks the complex, multi-channel journeys customers take before buying.
That's where self-reported attribution comes in.
In this, slightly different, episode of Demand Decoded, Dan breaks down everything you need to know about this powerful type of attribution.